Since 2007, I've worked for Adspace Networks, most recently as Director of Creative Technology. Working in the Digital Out-Of-Home industry I've become especially comfortable working in unusual formats as well as communicating complex messages very efficiently. Above is my latest reel. More projects can be found here.
As a graphic designer, I focus on executing strong layouts, thoughtful typography and above all else, a clear hierarchy of communication. I firmly believe that graphic design is a field dedicated not just to aesthetics, but to the effectiveness of communication.
Though the majority of my work is in Motion Design, the field still requires a strong foundation in traditional graphic design principles. Some samples of my design work can be found on my projects page.
In 2008 I created and have since shot tens of thousands of photos for NYC Grid. The original purpose of the blog was to document the city block-by-block. Updated nearly everyday for four years, I posted over 500 blocks throughout Manhattan, Brooklyn and Queens. I strived to make the posts informative as well as visually descriptive in order to give readers more than what they could see on Google Street View. While no longer a daily project, I still update it with new content occasionally.
In 2001 I began drawing digital caricatures and launched Iconize Me to market the service. After being featured on Wired.com, NBC, Vogue and even a Steve Jobs Keynote, the service took off. Over a decade later and I'm still at it, having illustrated over 2000 individuals from all over the world. The caricatures, originally intended to be used as folder icons, have been very popular as social media avatars. Some companies have even commissioned caricatures for all their employees.